Festa das Latas e Imposição de Insígnias
Coimbra, 2023
This visual identity was created in collaboration with Alexandra Costa, Eduardo Ferreira, Rafael Arias and Sofia Parreira.
Coimbra is a city of students and traditions. Every year, to welcome all freshmen, the Festa das Latas e Imposição das Insígnias, also known as Latada, is held. It is an event organized by students for students and it lasts for a whole week.
Latada started as a series of simple events and cerimonies, such as small concerts, parties, fairs and a parade. However, in recent years it has turned to something greater than an academic reception event, becoming a festival where internationally acclaimed artists have performed. In Festa das Latas e Imposição de Insígnias 2023, around 15000 people attended the event every day.
For the 2023 edition, I had the pleasure of being part of the organization of Festa das Latas, as the technical coordinator of the image of the event, which meant I lead and managed the team that developed the visual identity of the biggest academic reception ever recorded in Portugal.
Considering that Latada is, most of all, about tradition and academic spirit, we decided to base the 2023 visual identity on a series of objects that have always been associated with its celebrations (cans, potties, pacifiers, scissors, clubs, wooden spoons and turnips). However, Latada is also known to be bohemian and festive, so we combined lots of color with those objects, making a simultaneously modern and classic visual identity, that embraced everything the event is about.